Producing exceptional content is no easy feat. Even with a detailed content strategy plan and skilled writers, there’s no guarantee that it will land in Google’s top searches. There may have come a time when you wrote a terrific blog post that would have made even Ernest Hemingway and F. Scott Fitzgerald weep. The only thing is it ended up getting buried amongst other competitors with similar posts. Good content is crucial, but it’s not enough.
What you need is to optimize your content.
If you aren’t optimizing your articles for SEO (Search Engine Optimization), you’ll have a heck of a time trying to keep up with Google’s ever-changing algorithm. However, with the right amount of SEO tools, your content just might be up to Google’s standards.
Here are five essential optimization tools to help land you and your business in Google’s top search engine results.
What Is an Optimization Tool?
A content optimization tool is software that helps businesses, marketers, writers, and editors optimize their content to resonate with both their audiences and Google’s algorithm. Whatever Google deems “high-quality” content must be your achieving goal. That means understanding the use of keywords, but there is still so much more to consider.
That’s where content optimization software comes in.
SEO tools assist with keeping your content fresh and relevant. Furthermore, it can help refine unpublished content before going live. With the right tools, your content can see the light of day, but that often comes with a cost. Luckily, there are many SEO tools on the market. While some may differ in price, many provide quality optimization features.
Top 5 Content Optimization Tools
1. PageOptimizer Pro
According to this page optimizer pro review, this software is incredibly user-friendly for those new to the SEO world. All you have to do is enter your website and keyword, and PageOptimizer Pro will generate a content optimization report that ranks how well-optimized your page is for your target keyword. It also offers recommendations on how to improve your content and find your competitors to base your reports on.
With the details that this tool provides, you can go about fixing your content to get your content optimization score as close to 100% as possible.
Semrush is a tool that combines Google Analytics with Google Search Console data to provide informed insights. With that data, Semrush can help you complete an entire content creation workflow, including content visualization. It can also help you with planning, writing, optimizing, and reviewing new content.
Once you have a content plan created and tailored to your audience, you may use a workflow calendar and create content briefs with step-by-step optimization tips that help you write fantastic content. The tool’s platform can also be used as a space where your marketing team can collaborate and discuss content ideas, all from separate locations.
With HubSpot, you can keep track of your return on investment with specific content marketing, manage your content creation across numerous users, and optimize your content strategy. HubSpot’s analysis feature lets you track your sales and learn what strategies get the best results. For example, you can see which content performs highly and garners new leads and which content needs work.
In addition, HubSpot allows you to distribute content through your social media or web pages while bridging your SEO tactics with content/audience interactions.
This SEO WordPress plugin has been optimizing valuable content since 2010, and we couldn’t be more impressed with what it can achieve. As you create blogs and add pages in WordPress, Yoast will provide suggestions on how to optimize them with specific keywords, meta descriptions, content length, and a whole array of other suggestions to improve your content.
Yoast is a perfect pair for on-page SEO efforts rather than off-page. While the price tag can be quite high, hovering around $99 a year, the collection of features is worth it. Not only can it do keyword research, but it can provide competitor research data to help you keep up with other players in the game.
5. Surfer SEO
Surfer SEO is a full-service SEO company that offers a SERP analyzer, content editor, keyword research, SEO audits, and a content editor extension aimed at increasing your overall content score. You can copy/paste or write directly into the tool’s content editor to see what your content score is sitting at.
Their impeccable data-driven content editor model makes it less difficult to optimize content manually. We all know how much time manual audits of blog posts can take. Instead, this tool gives a detailed breakdown of SERPs for a specific target keyword generated faster than you can imagine. It’s a monumental advantage for anyone who wants to get the best content possible.
Optimizing your content will drastically increase the likelihood that your content ranks high on Google’s search engine results page. It’s time to cut out those long-winded manual methods in favor of streamlining the process with SEO. With dependable optimization tools, you can actively witness your page jump from the bottom to the top of the barrel.